Comments on: Pay-Per-Click Advertisements (PPC) http://www.aloke.info/2006/07/21/pay-per-click-advertisements-ppc/ /me on the net Tue, 06 Jan 2009 06:29:22 +0000 http://wordpress.org/?v=2.6 By: aloke http://www.aloke.info/2006/07/21/pay-per-click-advertisements-ppc/#comment-48 aloke Fri, 21 Jul 2006 18:41:43 +0000 http://aloke.info/2006/pay-per-click-advertisements-ppc/#comment-48 It is a type of sealed-bid auction, where you submit written bids without knowing the bid of the other people in the auction. The highest bidder wins, but the price paid is the second highest bid. The auction was created by William Vickrey.Its likely similar to an English auction, and gives bidders an incentive to bid their best value. A good case study : http://www.u.arizona.edu/~dreiley/papers/VickreyHistory.pdf Am finding more. I think there is a book available .. It is a type of sealed-bid auction, where you submit written bids without knowing the bid of the other people in the auction. The highest bidder wins, but the price paid is the second highest bid. The auction was created by William Vickrey.Its likely similar to an English auction, and gives bidders an incentive to bid their best value.

A good case study : http://www.u.arizona.edu/~dreiley/papers/VickreyHistory.pdf

Am finding more. I think there is a book available ..

]]> By: Brandon Hopkins http://www.aloke.info/2006/07/21/pay-per-click-advertisements-ppc/#comment-4 Brandon Hopkins Fri, 21 Jul 2006 17:54:12 +0000 http://aloke.info/2006/pay-per-click-advertisements-ppc/#comment-4 Do you have anymore info on the "Vickrey auction"? Do you have anymore info on the “Vickrey auction”?

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